YG Entertainment’s subsidiary, YG PLUS, has announced a new development for the global K-pop sensation BLACKPINK. On August 25, an immersive fan hub called BLACKPINK THE PALACE will launch on Roblox, a popular online gaming platform. This exciting announcement promises to unite fans, known as BLINKs, from all over the world in a dynamic and interactive space.
Enter BLACKPINK THE PALACE and experience the band in a whole new way. Mingle with fellow fans, explore carefully crafted spaces inspired by their music videos, and discover their favorite elements, from digital fashion to signature choreography.
BLACKPINK THE PALACE is the K-pop girl group’s first immersive experience on Roblox, created in collaboration with metaverse studio Karta. The experience will be updated throughout the year with new content, keeping fans engaged and entertained.
Interactive adventures and challenges make the experience even more exciting. You can take pictures with avatars of the band members, explore the regal throne room, and use in-game currency to personalize spaces for BLACKPINK-themed parties. You can also venture below the palace to wield a BLACKPINK lightstick-shaped hammer and smash crystals to upgrade your in-game items.
Hyojung Lee, the Head of IPX Division at YG PLUS, enthusiastically states, “BLACKPINK THE PALACE welcomes fans to a stunning virtual domain where they can revel in the world of BLACKPINK unhindered by time and space.” This interactive hub also introduces an exciting feature: avatars that portray each of the four members – JISOO, JENNIE, ROSÉ, and LISA.
Fans will be rewarded with a special treat: a unique badge that can be proudly displayed on their Roblox profiles. To qualify, you must join BLACKPINK THE PALACE within the first 24 hours of its launch.
BLACKPINK is a South Korean girl group consisting of four members: Jisoo, Jennie, Rosé, and Lisa. They debuted in 2016 under YG Entertainment and have since become one of the most popular K-pop groups in the world. The group has achieved numerous milestones, including headlining the Coachella Festival in 2023 and becoming the most-subscribed music group on YouTube. They have also collaborated with some of the biggest names in pop music, such as Lady Gaga and Dua Lipa. BLACKPINK’s influence is not limited to music. They are also global ambassadors for brands such as Chanel and Dior. Their fashion sense and beauty looks are often imitated by fans around the world.
BLACKPINK THE PALACE is a stunning metaverse experience created by the renowned studio Karta. Karta is known for its work in bridging the gap between artists and their fans, and this fan hub is no exception. It is a carefully crafted space where fans can interact with the band in a whole new way.