To celebrate the 20th anniversary of its iconic Pumpkin Spice Latte (PSL), Starbucks is releasing a limited-edition collection of digital stamps as NFTs via its Web3 rewards and loyalty platform, Starbucks Odyssey.
Starbucks is launching a collection of four distinct Pumpkin Spice Latte NFTs, each representing a different variety of the popular drink: Spiced, Whipped, Iced, and Steamed. This collection is a unique way for fans to cherish their favourite fall beverage and delve into the exciting world of NFTs.
An interesting feature of this NFT launch is that it will be offered in an open edition format. This implies that there won’t be a set cap on the quantity of NFTs that can be created and purchased throughout the sales window. This will make the NFTs accessible to both Starbucks fans and NFT enthusiasts. The sale is set to take place from Thursday, October 5, to Monday, October 9.
Every Pumpkin Spice Latte NFT will be offered at an affordable price of $20, ensuring accessibility to a broad spectrum of customers. Additionally, those who purchase these NFTs will receive an extra bonus in the form of 250 loyalty points for each NFT they acquire. Starbucks Odyssey is well-known for its capacity to provide special advantages and privileges to its devoted members.
These NFTs will only be available for purchase by Starbucks Odyssey members. Odyssey is the company’s innovative loyalty program that offers members exclusive experiences, such as virtual drink-making classes and the chance to visit a Starbucks coffee farm in Costa Rica. Starbucks Odyssey operates in collaboration with the NFT marketplace Nifty Gateway, underscoring the company’s dedication to the Web3 space.
Starbucks has opted to create these NFTs using Polygon, an Ethereum scaling network celebrated for its effectiveness and cost-efficiency. This choice underscores Starbucks’ commitment to adopting blockchain technology and exploring its diverse applications within the coffee industry.
The artwork linked to these NFTs will be revealed to the public on October 10th, injecting a sense of anticipation and enthusiasm into this distinct NFT launch. Both coffee aficionados and NFT enthusiasts will be eagerly awaiting the way in which Starbucks has transformed the essence of the autumn beverage into digital art.
Starbucks is brewing up a new kind of Pumpkin Spice Latte experience, one that blends the rich flavors of coffee with the innovative world of NFTs. With an open edition sale, affordable pricing, and bonus loyalty points, Starbucks is making this digital experience accessible to all. This intriguing convergence of the coffee and digital realms is a testament to Starbucks’ commitment to embracing the latest advancements in technology and rewarding its loyal customers in novel ways. Coffee enthusiasts can stay tuned for the big reveal, when they will be able to savor a Pumpkin Spice Latte experience like never before. This unique digital offering is sure to tantalize the senses and excite fans around the globe.