The internationally renowned lifestyle brand Playboy is the latest entrant in Web3. The popular brand’s iconic creation, the Playboy mansion, will move to the Sandbox metaverse.
Most of us have heard about Playboy Magazine once in our lifetime. Don’t worry if you haven’t. We will explain it to you. Playboy is an American men’s lifestyle and entertainment magazine, formerly in print and currently online. Playboy was the first to present female nudity and sexually-oriented material in a relatively sophisticated format.
The logo of Playboy’s parent company, Playboy Enterprises, Inc., depicting the head of a rabbit in a tuxedo bow tie, eventually became one of the most-recognized trademarks in the world.
All about the Playboy entering the Metaverse
The metaverse version of the Playboy mansion will be called ‘MetaMansion’. Sandbox announced the news in a tweet:
The company announced that the metaverse version of the Playboy mansion, the MetaMansion, will conduct mini-games and also host exclusive social gatherings and events. The MetaMansion also builds on Playboy’s previously released Rabbitars NFT project, which features approximately 11,953 tokenised rabbit avatars sold for about $800 each in October 2021. Anybody who owns these NFTs will soon be able to access exclusive experiences at the virtual mansion. A few details have been shared about the launch; however, the official date for the launch is yet to be announced to the public.
According to The Sandbox, users will be able to purchase neighbouring NFT land parcels for the MetaMansion later this quarter.
Interestingly, Playboy was one of the first companies to enter the Web3 market in the spring of 2021 with its first NFT release, Liquid Summer. The Liquid Summer collection was completely sold out in less than three minutes.
All in all, this partnership marks a major step forward for Playboy into the metaverse.