Particle, a digital art platform, has revealed its plans for a worldwide museum tour of the renowned Banksy painting titled “Love is in the Air.” This exciting development comes after a democratic voting process, allowing the 10,000 co-owners of the artwork to express their views. As a result, the masterpiece will adorn the esteemed walls of prestigious museums located in London, Amsterdam, and Barcelona.
Particle, a digital art platform, is driven by a fundamental objective to democratize art ownership. Through the fractionalization of high-value artworks into NFTs, Particle empowers art enthusiasts to partake in the exhibition and management of these exceptional creations. Prominent personalities like Beeple, Paris Hilton, and Kevin Rose have already joined the growing community of more than 2,600 co-owners, seizing the chance to actively engage with and shape the art world through this distinctive opportunity.
The highly acclaimed Banksy painting, valued at approximately $12.9 million, is set to embark on a momentous journey starting in the United Kingdom. Its first stop will be a Street Art exhibition titled “The Urban Frame: Mutiny in Colour” in Newmarket, captivating viewers with its presence. Subsequently, the masterpiece will delight art enthusiasts worldwide as it spends six-month periods at the MOCO in Amsterdam and Barcelona, ensuring widespread access to its captivating beauty.
In addition, this expedition falls in line with the increasing trend of institutions embracing digital art and NFTs. An example of this can be seen with the Centre Pompidou in Paris, which has recently procured artworks from renowned artists such as Sarah Meyohas and Jonas Lund. Likewise, the LACMA museum in Los Angeles has incorporated pieces of Generative Art by Cozomo De’ Medici, featuring works by Dmitri Cherniak, Cai Guo-Quiang, Matt DesLauriers, and Monica Rizzoli. These instances demonstrate the growing acceptance and utilization of innovative artistic forms within esteemed cultural establishments.
The surge of digital artwork and NFTs signals a promising trajectory for the ownership and management of art. In this dynamic landscape, Particle assumes a pivotal position by spearheading shared ownership and democratizing art access. Through the emancipation of valuable artworks and their presentation to audiences worldwide, Particle actively contributes to cultivating a more inclusive art world. As a result, it becomes the platform where art enthusiasts can wholeheartedly engage with and revel in extraordinary creations.
