Enter the realm of AI Barbie, a cityscape dominated by pink buses and adorned with Margot Robbie’s face. Mattel’s renowned doll has become a global sensation, and now, the Institute of Digital Fashion (IoDF) is getting in on the action. Leveraging AI technology, they have created a line of Barbies inspired by London’s dynamic and legendary queer nightlife. This venture into cutting-edge technology is not the first of Barbie’s explorations into new horizons.
The IoDF’s mission extends beyond mere doll play, focusing on promoting inclusivity and diversity within the fashion industry. Furthermore, Barbie’s brand has come a long way since its inception, breaking away from the fantasy ideal of the original blonde, white, female persona.
Established in 2020, the IoDF, co-founded by Leanne Elliott Young and Cattytay, was resolute in harnessing the potential of Web 3.0 technology. In response to past criticism of Barbie’s white, heteronormative background, they have crafted a collection of six digital dolls. These dolls are remarkable embodiments of the vibrant essence found in some of London’s beloved queer nightlife. Each doll serves as a celebration of the boundless energy and creativity present within London’s queer community, capturing the spirit of their inspirations with great finesse.
Under the guidance of AI Barbie, the future of fashion and AI is witnessing unprecedented inclusivity. This remarkable fusion of technology and creativity serves as a testament to the potential for extraordinary innovations. Whether you are a Barbie enthusiast or simply curious about the dynamic world of AI, this collection is a must-see for everyone.