Swiss luxury watchmaker TAG Heuer has pushed NFT support with the introduction of a new feature that would allow users to display their non-fungible tokens (NFTs) on the face of their smartwatch.
About TAG Heuer
TAG Heuer is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault.
Tag Heuer introduces NFT support for watches
The new functionality will be added to the Tag Heuer Connected Calibre E4 smartwatch, with current owners being able to add support for the feature with a free update via Apple’s App Store and Google’s Play Store, the company said in a blog post.
“Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image. Some NFTs are still images, and some are animated GIFs. TAG Heuer’s watch face will support these formats in crisp detail, with animations looping infinitely,” the watchmaker said.
Users can transfer multiple NFTs to their watch via a paired smartphone. The company added that a user can choose from the three available designs to showcase their digital assets. Furthermore, we can resize the images to make sure they fit on the smartwatch’s round screen.
Other partnerships
The watchmaker has partnered with key community members of popular NFT projects, including Bored Ape Yacht Club (BAYC) and CLONE-X.
TAG Heuer enabling users to showcase their NFTs on their watches may sound like a great achievement but this is not the first time TAG Heuer has interacted with the crypto world. In mid-May, the LVMH Moët Hennessy Louis Vuitton (LVMH)-owned watchmaker announced its partnership with crypto payments provider BitPay. They started accepting 12 different crypto-assets as payment options, including bitcoin (BTC), bitcoin cash (BCH), dogecoin (DOGE), Ethereum (ETH), litecoin (LTC), Shiba Inu (SHIB), as well as several US dollar-pegged stablecoins.
