In this groundbreaking collaboration, Second Life, the vast metaverse developed by Linden Lab, has transformed into an immersive music venue exclusively dedicated to the legendary Motown Records. Brace yourself for an unparalleled experience as you immerse yourself in the timeless allure of the Motown sound and interact with iconic artists, both from the golden era and the modern music scene.
In a momentous partnership, this captivating collaboration unveils a dynamic platform that invites you to embark on extraordinary new experiences. Prepare for the revered Motown sound to burst into life, as you delve into its rich heritage. Additionally, with the assistance of Styngs, adorn your avatar with Motown Records music snippets and truly embody the essence and soul of this iconic music genre.
Moreover, Second Life is set to introduce a dedicated Motown Records radio station in the near future, curated collaboratively by Motown and STYNGR. Brace yourself for an immersive journey as Motown artists take center stage, captivating and entertaining audiences with their exceptional talent, guaranteeing an invigorating and captivating music experience.
With a thriving user base in the millions and a robust economy, Second Life consistently enhances and enriches the lives of its residents. Moreover, Brad Oberwager, the Executive Chairman of Linden Lab, emphasizes the company’s unwavering dedication to forging partnerships that elevate and enhance in-world experiences, further solidifying their commitment to creating an exceptional virtual environment.
In a significant milestone for Motown Records, this collaboration marks their foray into immersive digital experiences. Alex Williams, VP of Gaming Strategy and Business Development at Motown Records, acknowledges their commitment to pushing boundaries and embracing innovation as they venture into new frontiers.
This remarkable partnership has become a reality, thanks to STYNGR’s licensing, technology, and platform. As a result, curated music from both major and indie labels will be seamlessly brought into the virtual realm, opening up a new world of musical experiences for audiences to enjoy.
This remarkable collaboration presents an exceptional opportunity to celebrate and immerse oneself in the enchanting world of Motown Records like never before. Embrace Second Life and allow the captivating rhythm of Motown to stir your senses. As you become part of a vibrant community, a shared passion for music will unite everyone in an unforgettable experience.
