The Metaverse has impacted several industries, including fashion and clothing. We’ve seen several fashion brands invest in virtual advertisements and exhibitions in the recent past. Therefore, this article will cover some popular luxury fashion brands in Metaverse or experimenting.
What is Metaverse?
Metaverse is a concept of a persistent, online and 3D universe that combines multiple different spaces. You can think of it as a future iteration of the internet. The Metaverse will allow users to work, meet, game, and socialize together in these 3D spaces. The Metaverse isn’t entirely in existence, but some platforms contain metaverse-like elements. Video games currently provide the closest metaverse experience on offer. Developers have pushed the boundaries of what a game is through hosting in-game events and creating virtual economies.
Top Luxury Fashion Brands in Metaverse
Every one of us has heard of this popular brand – Gucci. It recently launched The Gucci Vault Discord, which is expected to drive and foster open conversations about the metaverse’s future. It is believed that this will be the brand’s official server that will host its creative space and allow the smooth coexistence of the past, present, and future.
2) Louis Vuitton
It is practically impossible not to mention Louis Vuitton when naming the top luxury brands in the world. Like Gucci, Louis Vuitton is also heavily interested in the metaverse and has embraced it heavily. The most iconic event contributing to our topic was this brand’s founder’s 200th birth anniversary, where it launched a mobile game known as Louis the Game. You must be wondering where the metaverse comes in.
If you are a sneakerhead interested in the metaverse, Nike has something for you. It recently launched several exquisite pieces, which are on sale but cannot be worn in real life. Why? They are part of the virtual tokens released when Nike acquired RTKFT, a sneaker brand
4) Tommy Hilfiger
It first ventured into the metaverse by partnering with the Animal Crossing New Horizons, a 2020 social simulation game published by Nintendo. The brand also partnered with the renowned gaming platform Roblox to introduce its virtual clothing collection for users’ avatars, a strategy pursued by renowned brands such as Louis Vuitton and Balenciaga.
5) Dolce and Gabbana
Dolce and Gabbana, popularly known for its logo D & G, is a famous high-end Italian fashion house with a range of offerings. The fashion house made their biggest crypto play through their FW2021 collection, Collezione Genesis, which was announced in their runway show in Venice on 28/08/2021. The collection was made for Polygon, which combines some of the best Ethereum and sovereign blockchains.
As expected, Dior followed the footsteps of LMVH members such as Louis Vuitton and ventured into the digital fashion industry. Partnering with Ready Player Me, a metaverse avatar platform, it sought to give its consumers an interactive branded experience by creating digital avatars and allowing them to purchase an exclusive Dior fragrance.
Like the brands mentioned above, this iconic French fashion house has made a name for itself in the past years, attracting celebrities and fashion lovers worldwide. Therefore, it didn’t come as a shocker when Balenciaga decided to venture into the virtual world of the metaverse, which continues to intrigue everybody. It was the first fashion house to partner with Fortnite, a famous online game attracting more players due to its VR concerts.
The metaverse offers opportunities for brands to build streams of revenue through new products. It’s only a matter of time until the tech goes mainstream